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News
The end of the automobile 4S shop:

2017.11.30

The end of the automobile 4S shop: "space fragrance"

Auto 4S shop space fragrance is addedfragrance in the 4S shop interior space, make whole space full of fragranceflavor, let the customer into the store until when 4S left are able to enjoythe space to bring fragrance on the tip of the nose is not the same experience,in order to better serve customers.Most of the auto 4S shop service arealmost tired …

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The office of fragrance physiotherapy -6 to improve the efficiency of the kind of fragrance!

2017.11.24

The office of fragrance physiotherapy -6 to improve the efficiency of the kind of fragrance!

01/Sakamoto et al. Chemical senses oflife sciences and medicine in the 2006 Oxford Journal "In the working interval, the use oflavender can make the next job better."."02/Stephen Warrenburg Gary E. Schwartz, Professor ofpsychology at Yale University "Aroma can have a positive effect onnegative emotions, such as anger, depression,…

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How about the taste of Select Hotel?

2017.11.22

How about the taste of Select Hotel?

In recent years, the international hotelchain brand hotel guests began to have a fresh feeling, is in the lobby Pumianerlaifragrance, in fact, careful people will find that each international hotelbrands have been quietly set a unique taste, very interesting is thatpreviously said: "this hotel is very tasty!" no longer refers to thevirtual…

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Six kinds of wrong understanding about the business model | new marketing (2)

2017.11.21

Six kinds of wrong understanding about the business model | new marketing (2)

Business model is another way ofenterprise strategy Business model is the enterprisestrategy, which is defined by some people who think that the enterprisestrategy may be defined by the business model. Indeed, in the variousdefinitions of business models, it is the closest to corporate strategy. However,this is not a correct understanding.In fact, m…

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Six kinds of errors on the business model of the new understanding of | marketing (1)

2017.11.20

Six kinds of errors on the business model of the new understanding of | marketing (1)

In the practice of business modeloptimization, remodeling or innovation, I find that there are manymisconceptions about the true nature of business models. And thesemisconceptions will have a very bad impact on business model building. Thefollowing are the six most common misconceptions that can be summed up from alarge number of practical observati…

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Communicate brand with smell, memory effect is 7~9 times of vision

2017.11.17

Communicate brand with smell, memory effect is 7~9 times of vision

Since Bulova, a watchmaker in New York, USA, spent 9 dollars on baseball commercials during the baseball game in July 1, 1941, television has become the most important advertising medium for a long time.In this era of data, the popularity of social media, especially the popularity of video sites, the Internet has become the second important advertis…

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2017.11.14

"Scent of a woman": dance as tango is life

"Scent of a woman": dance astango is lifeLook at the title may make a lot ofpeople by mistake "scent of a woman" is a love romantic fairy tale,but actually it is a blind colonel and lost two men among the studentsfriendship between generations story, wonderful movie "scent of awoman" is a node, which contained in the fi…

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Fragrance Marketing (a new marketing model)

2017.11.13

Fragrance Marketing (a new marketing model)

Fragrance Marketing (a new marketing model)Now, many shopping malls, restaurants, cinemas, cafes and other high-end places in the use of a new marketing model, marketing with fragrance, aroma enmesh the pace of consumer, let the customer most willing to pay.Chinese diet always pay attention to the color, flavor and taste ", practice has proved …

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To establish contact with customers with fragrance

2017.11.09

To establish contact with customers with fragrance

To establish contact with customers withfragranceHow to establish contact with customers:Retail stores have to take advantage oftheir biggest strengths - they work on the spot. And the point is, it makesthem even moreOpportunity attracts customers.-- Simon Harrop, CEO of the BritishBrandSense AgencyVisual attraction is not enough."Our visual ca…

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Jasmine, Queen of the night

2016.11.24

Jasmine, Queen of the night

A balmy summer evening, there are sweet and exotic by wind jasmine. These highly fragrant flowers are in full bloom at night, so that delicate jasmine flowers are harvested when their scent is the most powerful. Is often described as an intoxicated, deep, sensual, rich, white flower that is due to its beauty and fragrance.Worldwide, Jasmine is celeb…

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