To establish contact with customers with fragrance
2017-11-9 13:58:38

To establish contact with customers with fragrance

How to establish contact with customers:

Retail stores have to take advantage of their biggest strengths - they work on the spot. And the point is, it makes them even more

Opportunity attracts customers.

-- Simon Harrop, CEO of the BritishBrand Sense Agency

Visual attraction is not enough.

"Our visual capacity has been overloaded. Of all the existing branding methods, 83% are aimed at people's vision. That's why we are

Now it's so easy to ignore visual information."

-- Simon Harrop, CEO of the BritishBrand Sense Agency

With the full advantage of mobilizing all senses, the successful entity store has established a connection with the customer. Effective sensory marketing can increase sales and build up

The connection between customer and brand.

The fragrance can lead to positive emotions and establish brand memory.

-- Rutgers University

The presence of pleasant fragrance space can improve the evaluation of brand.

-- University of Pittsburg

Space fragrance to influence the customer and product to store view, indirect impact on the retail sales.

-- Journal of Business Research

Pleasant fragrance space allows customers to stay longer and spend more money, more satisfied.

-- Monash University


From the international fragrance association


Tely Yu

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