A Gift of Fragrance | Royal Approved Hidden Gem Perfumes, Experience the Subtle Elegance of British Intoxication

Better than celebrity endorsements is the royal endorsement. The royal certification that brands vie for has various levels of distinction, who would have thought?

Welcome to the realm of lesser-known knowledge about fragrances. Today, let's delve into the tiers of royal certifications:

 

Three feathers represent the certification of the heir to the throne;

A combination of a human and a lion signifies certification for a royal spouse, with a higher ranking;

Only the combination of a lion and a unicorn is personally certified by the monarch, making it the most authoritative.

So, are there any perfume brands that have received the highest royal certification? Atkinsons says, "Sorry, folks, it's my turn now."

Although Atkinsons is relatively niche in the domestic market, tracing back to its founding year, it has a history of over two hundred years. It's a bona fide brand used by the British royal family. In the official "Platinum Jubilee Beauty Commemorative Album" for Queen Elizabeth II's 70th anniversary of her reign, Atkinsons became the only perfume brand to be included.

 

Venturing into the city of London, it became an overnight sensation.

In 1799, a young James Atkinson left his hometown and journeyed to London, accompanied only by his pet bear. Would this dazzling metropolis bring fame and fortune, or adversity and failure? For James, it was all unknown.

Unexpectedly, James's homemade rose pomade became incredibly popular, and with the help of his pet bear as an "advertising mascot," it attracted the frenzy of the upper class, with many even stockpiling large quantities.

 

Courageous aspirations and absolute strength propelled Atkinsons into a brilliant "debut battle." By 1800, James Atkinson had introduced a major hit—an English Eau de Cologne.

 

In contrast to the short-lasting fragrances of the popular Italian colognes of the time, James innovatively infused warm and spicy elements into his Eau de Cologne. While retaining freshness, the scent's longevity was enhanced. This novel fragrance received resounding applause from gentlemen and swept the city as soon as it hit the market.

 

Even the reigning British king couldn't escape its allure! In 1826, after smelling it, King George IV irreversibly fell in love with the aroma. He directly appointed James Atkinson as the first official perfumer to the royal court. Thus, Atkinsons became the first brand to receive royal certification for perfumery.

With the royal endorsement, Atkinsons progressed smoothly. The store was relocated to 24 Old Bond Street, a stone's throw away from Buckingham Palace, making it more convenient to serve its royal clientele. Even today, you can see Atkinsons' radiant emblem on the iconic signboard at 24 Old Bond Street.

 

A fashion item for the upper echelons.

Perusing the historical records of Atkinsons' clientele: Queen Victoria, Prince Tommasi di Lampudesa, the Russian Tsar, and the most stylish dandy of them all, Beau Brummell...

 

Even the two central figures of the Battle of Waterloo, lifelong adversaries Napoleon and the Duke of Wellington, exhibited unanimous taste when encountering Atkinsons.

Indeed, the discerning eyes of the influential are quite similar.

 

Continuously breaking boundaries through heritage and innovation.

Today's Atkinsons forges a new path between tradition and innovation. It incorporates British history, literature, art, and lifestyle into perfume creation:

 

The Iconic Collection pays tribute to symbols of special significance to the brand;

The Legendary Collection honors the brand's past clients, those avant-garde aristocrats;

The Contemporary Collection flawlessly continues the brand's avant-garde spirit. It invites perfumers to reinterpret classic elements in fragrances from a cutting-edge perspective, aiming to portray a modern life infused with British charm.

Additionally, there's the Agarwood Collection, born from the collision of Eastern and Western cultures.

 

Now, let's share four Atkinsons perfumes, each a favorite of fragrance enthusiasts, each with unique characteristics—an exquisite collection of hidden gems!

Atkinsons 24 Old Bond Street

Cultural Elements: Peat Whiskey and Earl Grey Tea
Whiskey is the "water of life" for the British, while Earl Grey tea represents quintessential British culture.

 

Scent Experience:

This fragrance is a tribute and replication of the brand's classic English Eau de Cologne, embodying Atkinsons' legendary history and showcasing the epitome of elegant British sentiment.

The crisp, slightly bitter juniper blends with the spicy cardamom, offering a fresh yet warm experience. The gentle whiskey aroma smoothly mingles with a touch of smoky woody notes. The hints of rose petals from Earl Grey tea linger delicately, creating an enigmatic and intoxicating ambiance.

 

Immersed in this subtly intoxicating fragrance, nerves gradually unwind. Play some jazz music, sway to its soothing rhythm, and let your thoughts wander freely, turning your personal time into a serene and elongated moment.

Atkinsons Mint & Tonic

Cultural Elements: Friday's Happy Hour
Every Friday, right after work, marks Happy Hour for the British. It's time to enjoy a few drinks with friends and transition into the weekend mode with a mild intoxication.

 

Scent Experience:

Fresh mint leaves, as if just crushed, rush into the nostrils with an invigorating chill. Juicy notes of lime and grapefruit add tanginess and a touch of sweetness, reminiscent of a Mojito with extra ice. The cold woody aroma of cedar and vetiver feels like a cool breeze in a forest, providing a refreshing touch, perfect for "beating the heat" on a summer day.

Gather with a couple of good friends during leisure time, have a chilled Mojito, and savor the coolness and freshness it offers, adding one more reason to love summer.

 

Atkinsons Rose in Wonderland

Cultural Elements: "Alice's Adventures in Wonderland"
The enchanted garden in Alice's dreamland symbolizes inner goodness and beauty. Blooming roses, the melodious clatter of birds' hooves—it's an otherworldly dreamlike beauty.

 

Scent Experience:

The sweet and sour blackcurrant harmonizes perfectly with the dewy rose, transporting you to this rose wonderland. The mist of dawn hasn't lifted completely, and the fresh, tender roses are veiled in a hazy mist—a dreamy atmosphere. The presence of vetiver and verdant greenness infuses the roses with a touch of wild vitality, allowing them to grow freely and sprawl luxuriantly.

Unlike the previous enchanting and vibrant image, this rose scent is agile, dreamy, and innocent. It hopes that everyone can revel in life's simple pleasures through its fragrance, unbound and unrestricted.

 

 

Atkinsons The Nuptial Bouquet

Cultural Elements: Queen Victoria's Bridal Bouquet
A pure white bouquet brimming with good wishes illuminates the genuine and pure romance. Queen Victoria carried flowers as she walked towards her beloved amidst blessings.

 

Scent Experience:

Each pump of the nozzle releases an abundance of lily of the valley, akin to countless bells ringing at your nostrils. Lily of the valley intertwines with the lush violet leaves, forming a highly dynamic and natural floral fragrance, resembling freshly cut flower stems. Your mind is

 transported to the sacred wedding scene with every whiff.

The joy of life stems from the love of life. Infuse your life with the dreamy scent of flowers, giving unique romantic touches to each beautiful moment.

 

Each Atkinsons perfume exudes an elegant nobility. It's not merely because of its royal approval but also due to its deep-rooted connection to British tradition, history, and culture, boasting a distinctive British charm.

This exquisite and profound aroma, who could resist its enchantment?

OGGNE, with over a decade of industry experience as a perfume manufacturer, offers over a thousand fragrances in our fragrance library. Whether it's perfume raw materials or finished fragrances, or even aromatherapy essential oils, there's always a choice for you. Feel free to get in touch with us:
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