Fragrance Marketing (a new marketing model)
Now, many shopping malls, restaurants, cinemas, cafes and other high-end places in the use of a new marketing model, marketing with fragrance, aroma enmesh the pace of consumer, let the customer most willing to pay.
Chinese diet always pay attention to the color, flavor and taste ", practice has proved that the special flavor can stimulate people's appetite, such as fresh Beijing Roast Duck exudes a unique aroma, people always want to eat two, eat is also particularly interesting. In addition, fragrant perilla oil, sweet and sour oregano oil, thyme oil, lemon oil and other spices can also increase appetite.

As fragrance to attract customers, Starbucks is the most typical case of success. Every day before the opening of the Starbucks, they will hold free refreshments and coffee activities, on the one hand can wipe out the newly decorated paint flavor, on the other hand is to let the aroma of coffee diffuse throughout the coffee shop. In maintaining the aroma of coffee, Starbucks made strict standards, first refused to use any spices, followed by the shop does not supply any strong flavor of soup, bacon and finished food and other food. In addition, the shop staff can not apply any perfume, also can not smoke.

Fragrance marketing effect is good
As the saying goes: "is, seeing is believing." In the traditional marketing model, visual marketing and tactile marketing have always occupied an important position. But gradually, these marketing models have become less innovative, flooding.
Some experts say that fragrance marketing is a kind of marketing mode which is different from traditional taste and visual stimulation, and attracts consumers' attention and memory by using specific smell. It is an innovation of traditional marketing mode and a new marketing mode.
Studies reveal that a fragrance store and another no smell of the mall to attract customers the ability to vary greatly. Shopping malls with fragrance tend to attract more customers. "Now many businesses have begun to use fragrance marketing model, and achieved very good results."
Fragrance marketing brand image to business shape is helpful, if consumers often go to a perfume shop, so the store will be used in the course of contacts, he notes. Therefore, the aroma can not only shape the brand image, but also arouse the potential consumption desire of the consumer, and make him have a sense of intimacy. As time went by, he felt a bit out of place when he went to the same type of store."
This, fragrance marketing is now very fire of a new marketing model, the choice of how to choose but in fragrance? What kind of fragrance is suitable for your own shopping malls? What kind of fragrance brand is good? It is necessary to find OGGNE, OGGNE is China space fragrance system leading brand is the choice of shopping malls flavoring.

From the international fragrance association