In recent years, the international hotel chain brand hotel guests began to have a fresh feeling, is in the lobby Pumianerlai fragrance, in fact, careful people will find that each international hotel brands have been quietly set a unique taste, very interesting is that previously said: "this hotel is very tasty!" no longer refers to the virtual service, but to truly become a client nowadays sensory experience. The new initiatives and trends have been defined as hotel fragrance marketing, a trend in the air fragrance diffusion system

The application of Fragrance Marketing in hotel industry 1

International brand hotels are fragrant, Ritz Carlton, Oriental, Shangri-La, Marriott with no exception. To impress guests, a comfortable lobby, luxurious decoration and a high level of service are essential, but now more attention is paid to the fragrance of the finer elements. For example, Starwood is now creating a special "fragrance card" for guests to forget about the hotel they once stayed in. Since October 2005, Starwood has begun to promote fragrance strategy. They spread their unique fragrance in the lobby of the hotel to deepen their impression of the hotel and attract them to come again. Sheraton Hotel lobby aroma mixed figs, mint, jasmine and freesia fragrance, make people feel Guests feel at home. Wenstin is now in the smell of Financial Street guests, and he feels the same kind of fragrance as Wenstin in New York times square. And the scent is a global style of lighting and background music, which makes the fast moving merchants in the world, Wenstin in any of their own familiar space and atmosphere work. Wenstin hotel lobby is a sporadic elegant white tea, mixed with geranium and freesia taste, calming and relaxing. Fortune Hotel uses the aroma of apple and cinnamon, and it smells like an apple pie and a homely style when you smell it. It is a delicate fragrance, not strong enough to make people feel pungent. It is understood that the Hangzhou Binjiang dragon Xifu Peng Sheraton Hotel recently changed the new fragrance, the guests entered the hotel, is the smell of a Apple Pie taste, but now as long as you enter the Dragon Xifu Peng Sheraton Hotel, can smell a more out of the ordinary. Fresh and natural, a bit like the summer afternoon after a heavy rain, the grass exudes fresh green smell. This is the scent marketing of the hotel. Nowadays, many domestic consumers caught taking aroma footsteps, let them most willing to pay. Change the taste of the hotel is not only a long Xifu Peng Sheraton Hotel, a total of 142 Sheraton Hotels management. Four points by Sheraton Hotels, these hotels are located in 24 countries around the world. So more friends of Sheraton Hotel at the same time put on this new scent. Sheraton Four Points & Suites Calgary West Hotel tailored fragrance, this fragrance has a very good name, "Pinwheels in the Breeze", Chinese translated as "windmill taste", "feeling like a spring of fresh outdoor air.“

"Windmill smell"

The unique smell of Four Points & Suites Calgary West Hotel. There are St. Regis, the luxury collection, W Hotel, Wenstin, Amy, Sheraton, Sheraton international brands such as the Sheraton Hotels's, each hotel has its own unique taste, according to the hotel positioning style, exclusive custom.

Today, the fragrance industry, in general, only involves public areas, airports, banks, shopping malls, hotels and other places, the future fragrance will enter the guest room. The lobby is only a room, and there will be a lot of, can choose a style room according to their love you immediately after moving in, choose a fragrance, as long as you open the door, the room will send out your love the taste of fresh citrus, lilac or winter trees and elegant fragrance.

Smell penetrated into service hotels, clubs, upscale residential centers, retail and other consumer sites, as to improve the quality of life after the high-end consumer, consumer is mainly in the higher income groups, these requirements of the flavor or to the health as the premise, some may cause headaches bad flavor will not have market. So in the choice of aromatherapy products, the brand is very important, it is important to the customer's health. Distinctive fragrance becomes new logo of hotel. Food and beverage "aroma" is also a product, the Chinese people's diet has always been "color, fragrance and taste", so that the aroma of dishes diffuse, "aroma marketing", has become an important means of many restaurants.

Application of Fragrance Marketing Research 2

At present, some internationally renowned fragrance consulting companies can design, recommend or develop unique fragrance which conforms to the brand personality of customers according to the brand image of customers. In fact, a smell brand is a systematic and professional engineering, to selected incense, introduction, dissemination, evaluation and revision of a series of procedures, the selected fragrance must organic integration and brand vision, auditory recognition system, and to accurately grasp the customer orientation and characteristics of olfactory receptor core customer group, and can leave a deep impression; fragrance first make sure not to make people allergic reaction, but also try to avoid making those of smell sensitive people disgusted at the same time with the professional market communication advice and market data collection and analysis.

Import and construction is an important channel for brand brand sense of effective communication, but also represent the general trend of brand communication, design a successful olfactory label is better than many media delivery costs, expenses should be included in the sense of brand brand promotion of the annual budget -- to create an extended traditional visual and auditory model of brand experience customers will be involved in a multi sensory environment can attract, and from the physical, psychological and spiritual change their. This is a true sense of experience, but also very effective means of brand marketing. Must be able to meet the following requirements: according to the requirements of fragrance diffusion system to create a different atmosphere; can effectively purify the air, eliminate odor; effectively inhibit bacteria and viruses in the air; the release of negative ions and reduce the content of bacteria, toxins and pollutants in the air; to create a healthy, pleasant and useful space. Automatic fragrance system in the hotel currently more commonly used for automatic control, can use the environment, the length, concentration and frequency expansion time advance one-time incense program settings, within a given time period repeated atomization, realizes periodic intelligent setting. Using intelligent program control system, easy to use, simple. According to the use of the environment, the expansion of the length of time, the concentration of demand, in the set time period of repeated atomization, to achieve periodic intelligent operation, without manpower check, without special maintenance, professional personnel regular on-site inspection. The main control device and the atomizer is generally installed in the room, and then the natural plant oils connected to the central air conditioning system by expanding special incense equipment, essential oils are atomized into negative ion fragrance, with the wind pipe diffusion of air into the air conditioning area covered, thereby creating a space fragrance atmosphere and space to improve the quality of.

According to different themes and festivals, the hotel can design different kinds of fragrances to match the whole business promotion activities, so that guests can get a more unique consumption experience. For example: Christmas through Lavender (Lavender) Eucalyptus plus lavender scent to create a happy Christmas atmosphere; in Valentine's day through Charming Rose (roses) romantic Rose Sea to create a charming and happy atmosphere.

From the international fragrance association